For the fourth time a regular customer, Mettler Toledo AG, approached me with a new challenge. Mettler Toledo is known for sensors and measuring equipment for all kinds of industries, especially chemical and pharmaceutical production plants.
They needed new image material for marketing a new type of product that was only available as a prototype. As the product hadn’t yet been introduced, I needed to shoot them separately and retouch them into photographs of the chemical plant using Photoshop. The extensive compositions were meticulously planned to accommodate the gas analysis equipment.
I shot the images in cooperation with DOW Chemical in Stade, Germany.
The advertising campaign is running worldwide.
© 2020 Eric Shambroom Photography