I had shown 360-degree panoramic pictures that I had taken for an industrial client to the Creative Director of Axel Springer, and he came up with an idea.
360-degree pictures as portraits of employees showing their working environment. They were to be placed in the middle of the employee magazine inside.mag as a double page.
And he wanted to start right away with the Chairman of the Board, Dr. Mathias Döpfner.
As a result Axel Springer won the International German PR Award for the best employee magazine two years in a row.
© 2024 Eric Shambroom Photography