Hello, welcome to my blog, where I aim to provide some insights into my work and show interesting details that normally remain hidden.
For example, how image retouching an industrial plant gets its modern and “tidy” image look, needed for the introduction of a new product. Sometimes it’s also necessary to help a little with the weather. That’s how the sky gets its stealing blue color, which supports the picture’s marketing message. You can check this out in the before/after comparison.
Do you know what all the behind-the-scenes stuff that goes on during a photo session or a video shoot? Setting up the equipment, lighting tests, getting just the right shots in photo or video, setup changes – and at the end dismantling and packing everything up again. We are optimally equipped with camera and lighting technology for our photo work on location, in factories, offices, laboratories or wherever. You can witness this in the time-lapse video here in the blog, where packing up is lightning fast!
I have to mention 360-degree panoramic pictures. The technique can be used both as display prints for your company’s offices and/or interactively for the website. Have a look at my examples.
Check back often to learn something new, again and again.
6. January, 2020 //
In collaboration with the ingenious advertising agency Faktor 3 we broke new ground.
We produced an interactive 360-degree video in which an actor simultaneously presents different capabilities of a product simultaneously at three different locations.
That is truly unique!
Here you can enjoy the making-of video.
29. June, 2018 //
Yes, there really are roads like this, just like in the movies!
I found myself in South Dakota. The journey there… well, it’s a long story.
endless road Panoramablick
26. January, 2018 //
I have been photographing for LAP Laser in Lüneburg for a long time. The company produces point lasers, line lasers and laser projectors for industry and medical technology.
For Airbus supplier Cotesa GmbH, LAP has developed a system to facilitate the production of bevel composite panels. Several lasers project the position of the adhesive sheets to be laid onto a work surface in a defined sequence. In order to make the advantages of laser assist in the process clearly understandable, I made a time-lapse film.
Photographs were taken over 15 minutes at regular intervals from a working platform in the factory.
The visual language of the video makes immediately visible something that is difficult to explain as text.
31. December, 2017 //
A virtual visit to the mountains, 14km away from civilization, at 2264 meters (7427 feet), the temperature a balmy -19°C (-2°F)!
Ich wünsche Ihnen, dass das kommende Jahr für Ihr Unternehmen wieder ein Erfolgsjahr wird. Guten Rutsch!
Panoramablick
19. December, 2017 //
Video shooting – here you get a look behind the scenes during the preparation before shooting at LAP Laser, an industrial laser manufacturer.
Lights, sound, main author, action!
17. November, 2017 //
Composing is the bringing together of different elements or image parts in the computer.
That doesn’t have to mean that a motive has to look obviously tricked, more often it is about creating a meaningful motive, which would be difficult or even impossible to capture as a single image.
Photoshop is extensively used in my practice. I’m proficient at it and pass my skills gladly on to my students. Every day I learn something new.
For this challenging project for Mettler Toledo AG, a leading manufacturing of industrial sensors, we photographed at DOW Chemical in Stade, Germany.
For this image not only has the sky been improved, distracting details have been removed to support the picture’s message. Above all, prototypes of the new measurement technology were integrated. These were in fact not yet on the market, meaning the challenge was to realistically simulate real-world implementation of this new technology. Mettler Toledo has relied on my skills for years.
With the slider you can compare the original image with the retouched one.
15. November, 2017 //
The blue sensor is a TDL (Tunable Diode Laser) gas analyser. It can measure oxygen in the pipe to eliminate the risk of explosion.
Seen here photographed at DOW Chemical in Stade, Germany for Mettler Toledo AG, a leading manufacturing of industrial sensors.
On the day of the shoot the weather was as predicted, deep blue skies. Some shoots bring surprises, so I have to be flexible, know what I can shoot and what I can improve with the help of Photoshop. Here I found a good angle at the chemical plant, but needed to replace the sky afterwards. I have an archive of sky images for this purpose, this enables me to do a realistic retouching job.
More importantly, the blue sensor seen in the shot was a prototype. I combined the images in a photo composing to enable realistic marketing materials for the introduction of this new product.
With the slider you can compare the original image with the retouched one.
2. November, 2017 //
Sometimes you just need a little bit more, e.g. more lighting equipment to capture just the right mood.
We are perfectly equipped for photo work on location, compact, flexible, mobile.
And after a complex assignment, it’s amazing how much equipment can be packed and transported in so little time and so little space.
Have fun, if you can keep up with us!
16. October, 2017 //
Quality post-production is essential for finishing touches. Here we were at work at the DOW Chemical Factory in Stade, Germany, for Mettler Toledo.
Colour matching on the ground, for example, concentrates the focus on the employee. In addition the ladder was extended and, most importantly, the prototype measuring sensors were mounted.
By the way, for this graphical view I climbed the ladder all the way to the top. A top view brings the desired graphic view into the picture.
22. August, 2017 //
360-degree panoramic images are increasingly popular among my clients.
This technique has multiple forms and uses.
This can be an oversize display print on the wall, often used for corporate lobbies and offices as an eye-catcher .
Panorama images can also be viewed interactively on the Internet. This offers the visitor a spatial experience and is the core of a convincing virtual visit.
Here, for example, you can see the view from a height of 25m on a fire-ladder at a chemical factory, a special experience!
Check it out interactively here:
DOW Chemical Böhlen in 360 Grad
© 2024 Eric Shambroom Photography